This Akshaya Tritiya, Indians shift to lightweight jewellery amid high gold prices

Titan, the country’s largest organized jewellery retailer, last week launched Hues, a coloured gemstone range under its Tanishq brand, targeting young buyers while keeping entry prices accessible. About 70% of the 200 designs in the collection, built around natural gemstones such as amethyst, tourmaline and citrine, are priced below ₹2.5 lakh, with products starting at around ₹40,000.