On repeat: Why audiences are coming back to big cinema hits on OTT
“Smaller films often face discoverability challenges, both in theatres and on streaming. The key for them is differentiation, whether through storytelling, niche audiences, or critical acclaim. Platforms are increasingly curating content better, which should help such films find their audience over time,” said Abishek S Vyas, founder and CEO, AVS, a Dubai and Mumbai-based arts and entertainment company operating across film production, art licensing, audio media, and content-driven intellectual property.
