Netflix, JioHotstar bet big on the South as India’s OTT growth slows
“The South is now one of the most evolved OTT markets in India. Audiences here are digital-first, highly discerning and extremely engaged,” said Krishnan Kutty, head–entertainment business, south cluster, JioStar. He added that the platform’s south vertical is outperforming the rest of India on subscription growth, retention and large-screen viewing, strengthening its monetisation model.
