Bollywood’s costly gamble: Why regional film ventures often lead to budget inflation and low returns
High budgets
One of the biggest risks can be cost inflation, especially when it comes to talent and technician remuneration, if studios enter regional markets without understanding how those ecosystems work, according to experts. Multi-language production, dubbing and region-specific marketing are some of the reasons projects often become costlier. In many instances, these high budgets do not correspond to the revenue that can be recovered, particularly in the case of lower-tier theatrical or OTT deals.
