WAC Beyond 2025 showcases Kerala’s future for technology, marketing 

P. Rajeeve, State Industries Minister and with industry leaders at the WAC Beyond-Technology and Marketing Summit 2025.

Aimed at positioning Kerala to emerge as the largest platform for innovation, collaboration and business transformation, Web And Crafts (WAC), the Kerala based global digital transformation company hosted the WAC Beyond – Technology & Marketing Summit 2025.

Speaking on the occasion, the State Industries Minister, P. Rajeeve said that leveraging technology in marketing management could significantly add value to a business. When used effectively, technology enables even established companies to scale further. There are still untapped opportunities in various areas where technology, especially AI, can play a transformative role. Given the current uncertainty in the geopolitical landscape, technology offers a powerful tool to drive business growth and adapt to rapidly changing conditions.

Founded in 2012 at Infopark Thrissur, WAC has grown from a single-computer startup into a trusted digital partner for more than 500 clients worldwide, delivering over 1,500 projects across sectors, including retail, manufacturing, finance, healthcare, and hospitality, Abin Jose Tom, Managing Director & Founder said.

Published on August 19, 2025