Summer crop sowing sees marginal uptick; rice area declines, pulses gain
New Delhi: India’s summer crop sowing has edged up marginally so far this season, with higher acreage under pulses, coarse...
Business
From soft drinks to supplements: IPL’s ad mix gets a health push
For years, IPL advertising was geared toward driving awareness and impulse purchases. Now, health is emerging as a new selling...
Sebi plans join venture with corporates to boost independent director framework
Chakraborty, who joined the bank’s board in 2021 and oversaw its merger with HDFC Ltd, later indicated that the alleged...
Regional languages to drive next phase of growth for micro-drama apps in India
“The biggest challenge is getting the cultural nuances right. Regional storytelling isn’t just about translating a script, it’s about understanding...
India’s aviation growth to stay muted in FY26 as capacity curbs, disruptions weigh on traffic
However, some analysts still believe the outlook for FY27 is stable. “Looking ahead, the FY27 outlook appears stable, subject to...
How quick service restaurants are riding the India growth story
The range of cuisines and brands available, and the high degree of India-specific customization in place, allows various dietary preferences...
How Snapchat is tapping regional films to win India’s heartland
While Snapchat has collaborated to promote movies such as Pushpa 2, HIT 3, Ponniyin Selvan II, Kantara Chapter 1, and...
Real estate hit by labour crunch, rising costs as LPG crisis drives workers home
“There has been a noticeable increase in labour costs. Skilled labour, in particular, has seen an escalation of approximately 8-10%,...
Deposit constraints shadow banks in March quarter even as growth stays robust
The provisional data also showed that the gap between deposit and credit growth widened for many banks over the past...
Why cricket, indulgence, and low-priced packs drive Cadbury’s marketing mantra
Mumbai: From Cadbury’s iconic dancing girl on the cricket field in 1993, to a campaign that lets you generate a...
