How Snapchat is tapping regional films to win India’s heartland
While Snapchat has collaborated to promote movies such as Pushpa 2, HIT 3, Ponniyin Selvan II, Kantara Chapter 1, and Dude, top regional celebrities like Rashmika Mandanna, Allu Arjun, and Ghanta Naveen Babu, popularly known as Nani, also share content on the app, enticing their fans to sign up.
